{"product_id":"the-long-tail-why-the-future-of-business-is-selling-less-of-more","title":"The Long Tail: Why the Future of Business is Selling Less of MorePaperback– July 8, 2008 by Chris Anderson(Author)","description":"\u003cp\u003e\u003cstrong\u003eThe \u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eNew York Times\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the \u003cstrong\u003eGerald Loeb Award for Best Business Book of the Year\u003c\/strong\u003e In the most important business book since \u003cem\u003eThe Tipping Point\u003c\/em\u003e, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. \"It belongs on the shelf between \u003cem\u003eThe Tipping Point\u003c\/em\u003e and \u003cem\u003eFreakonomics\u003c\/em\u003e.\"\u003cbr\u003e --Reed Hastings, CEO, Netflix \"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way.\" --Eric Schmidt, CEO, Google \"Anyone who cares about media . . . must read this book.\" --Rob Glaser, CEO, RealNetworks\u003c\/span\u003e\u003c\/p\u003e","brand":"Nigerianbookstore","offers":[{"title":"Default Title","offer_id":3678532173854,"sku":null,"price":1400.0,"currency_code":"NGN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2445\/4393\/products\/the_long_tail.jpg?v=1508797370","url":"https:\/\/nigerianbookstore.myshopify.com\/products\/the-long-tail-why-the-future-of-business-is-selling-less-of-more","provider":"Nigerianbookstore","version":"1.0","type":"link"}